Our mission is to help people live healthier, more active lives. We put that into practice by coming up with disruptive ideas and developing evidence-based products that really work, and deliver quantifiable benefits in human performance, health & well-being.

THE PERFORMANCE CATALYST. BACKED BY SCIENCE.
To create energy, your body burns glucose using oxygen — basic aerobic respiration. Most performance products give you glucose. EI8HT gives you the other half of the equation: oxygen.
EI8HT uses synthetic blood cell technology developed over 5 years with Oxford University scientists. It’s not a stimulant or a sugar hit — it’s a new way to unlock performance.
Here’s how it works:
You drink EI8HT. It passes through your gut wall into your bloodstream, then travels to your lungs. There, oxygen molecules attach to our synthetic carriers, just like red blood cells. These oxygen-loaded structures circulate through your body and deliver oxygen exactly where it’s needed — at a microscopic, cellular level.
What does that mean for you?
✓ More efficient energy production
✓ Better use of carbs during training and racing
✓ Faster recovery between efforts
✓ More power when it matters
EI8HT doesn’t replace your fuel. It makes your fuel work harder.
NO STIMULANTS. NO CRASH. JUST CELLULAR-LEVEL PERFORMANCE.